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North West Sports Museum


May 2023

My final project of the second year was a branding brief that made us create a living identity out of a randomly selected subject and location. I got Sport and Fiddler's Ferry Power station in Warrington.

My museum’s branding concept prides itself on bringing the Warrington community together to celebrate its wide-ranging sporting triumphs. An identity system is conveyed throughout the brand in parallelograms that signify their context with colour. Blue and Yellow are usually used in Warrington sports teams as it is drawn from the Cheshire Flag. By using Warrington’s unofficial sports colour palette, my audience will automatically feel targeted and valued. The logo is also inspired by the Air Inlets surrounding the plant’s chimneys, joining both the subject of the museum and its location.

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